A casino never competes for attention in a quiet room. Slot-machine lighting, animated ceilings, live sports, music, architectural features and thousands of moving guests all fight for the same field of view. A standard television placed on the wall can technically show an advertisement, yet still disappear inside that environment. Digital signage for casinos must…

1. How Transparent Displays Are Changing Commercial Interaction A conventional digital display can deliver bright content, but it also creates a solid visual barrier. In a luxury showcase, museum exhibit or contemporary lobby, that barrier may hide the product, interrupt natural light or conflict with the architect’s intended sightline. A transparent touch screen monitor approaches…

A standard 16:9 screen often becomes the wrong shape before it becomes the wrong technology. It may fit a meeting room wall, yet leave little room for installation along a shelf edge, above a platform entrance, across a narrow restaurant counter or beside an architectural column. Ultra stretch digital signage addresses this mismatch by turning…