To communicate with people, you have to get their attention. Watching TV and using computers has trained us to look at screens for information, so digital signage is a natural choice for reaching large audiences. It’s also better than email, printed posters, and bulletin boards because:
- You can deliver breaking news in real-time
- The screens are bright and show motion
- You can have multiple things on a screen at once
- You can change what’s on the screen throughout the day
- It’s cheaper than print for big audiences
- It’s better than print for green reasons
- Each reason for communicating will have its own benefits:
- To compel student organizations and activities, benefits enrollment, charity drives
- To inform new policies at work, classes and training dates, wayfinding and directories, weather and news
- To motivate recognition and reward programs, stock prices and profit-sharing schemes, internal contests
- To include welcome messages, new hire and birthday announcements, community and social activities
- To recognize the organization and individual achievements, safety benchmarks, sports teams stats
- To warn-severe weather, fire and other emergencies, security threats
